E. Forrest's Porfolio

Portfolio UX Design

Service & UX designer|Creative Thinker|Product Design Enthusiast|Skilled Communicator

The Well Organised Blog UX design for Wordpress

UX, Well-Organised Blog Design
Date: June - July 2022
In the realms of WordPress, a project unfolded between October and November 2021, aiming to enhance the blogging experience. The objective was to integrate UI and UX elements seamlessly, creating a responsive design catering to both mobile and desktop platforms.

Challenges: Navigating through the intricacies of design systems, the project sought a delicate equilibrium between custom UI components and the familiarity of Material Design icons. The challenge was not only aesthetic but also aimed to ensure an intuitive and functional design, marrying visual appeal with usability.
Platform: Tailoring a unique UI and UX for WordPress, the project addressed the needs of both mobile and desktop interfaces.

Client: An internally initiated project that required a blend of creativity and practicality.
Results: The project resulted in a scalable design that introduced a thoughtful set of UI and UX elements. This design sets the stage for a user journey that is both practical and visually pleasing.
Join us as we delve into the details of this project—a harmonious blend of design and functionality, where aesthetics meet user experience in the intricate dance of pixels and code

The Hilma Presentations App - UX design

UX, Hilma / Convey Group: Crafting Presentations with Purpose
Date: February-May 2022
In the spring of 2022, a new UX project unfolded in collaboration with Hilma, an application designed to shape presentations for business and lectures. Unlike conventional platforms that often prioritise creating slides over content and rhetorical principles, Hilma aimed to shift the focus to the substance of presentations.
Challenges: This endeavour ventured into uncharted territory, aiming to design an application that encourages communication through verbal and rhetorical techniques rather than relying on visually crafted messages. The challenge lay in creating a visually intuitive interface that stimulates communication rather than text visualisation.
Complicating matters, user testers hailed from a major banking institution, adding layers of complexity. Determining the balance between visual aids and storytelling in scenarios like presenting financial reports posed intriguing questions.
Platform: The project spanned both mobile and desktop interfaces, ensuring a seamless user experience across devices.
Client: The visionary force behind Hilma, partnered with Convey Group, steering this project towards a novel approach in presentation tools.

The result was a journey through the intricacies of UX design where visual elements and rhetoric intertwine to redefine how presentations are made. This project was an exploration of the dynamics of Hilma—an application that seeks to elevate the art of communication in the realm of presentations.

H&M Foundation: Concept for
H&M Preloved

This undertaking aimed not only to enhance H&M's credibility as an ecologically sustainable collaborator but also to address challenges such as navigating the complexities of H&M's digital landscape and the general skepticism among customers regarding the brand's sustainability efforts.

Commissioned by The H&M Foundation in collaboration with Berghs School of Communication, our results have been promising. Through user interviews and targeted surveys, we discovered that H&M holds significant credibility in terms of trends and commercial offerings. Yet, there remained a challenge – making second-hand shopping as trendy and accessible as purchasing new items.

We've devised a model, merging H&M's existing product development prowess with a new product category – second-hand clothes. The result is a prototype that paves the way for a sustainable cycle, ensuring fashion keeps spinning, year after year.

SL - Stockholm Lokaltrafik
Service Design and UX, Stockholm Public Transport

Introduction to the Project:
Embark on a journey to enhance the user experience of the SL app! In October and November 2021, we took on the challenge of elevating the daily experience of thousands of Stockholmers who rely on the SL app.

Our mission was clear – the SL app faced challenges with low ratings in the app store and discontent expressed on social media regarding user experience.
On the mobile platform, our goal was to not only address the apparent UX issues but to significantly improve user satisfaction with the SL app.

Navigating through the project, we encountered various challenges. The interface presented numerous, often minor, UX issues, creating a perception that the app was less functional than it truly was. We grappled with understanding how user tests had been conducted, especially concerning the journey planner's functionality, and defining the line between expected functionality for customers and nice-to-have features, particularly when both were experiencing inconsistencies.

Commissioned by Valtech for this pitch assignment, the project's outcomes were steered by a series of user interviews, establishing a clear prioritisation order.
Join us in exploring how we transformed challenges into opportunities, shaping a more user-friendly SL app for the vibrant city of Stockholm.