Introduction to the Project:
Embark on a journey to enhance the user experience of the SL app! In October and November 2021, we took on the challenge of elevating the daily experience of thousands of Stockholmers who rely on the SL app.
Our mission was clear – the SL app faced challenges with low ratings in the app store and discontent expressed on social media regarding user experience.
On the mobile platform, our goal was to not only address the apparent UX issues but to significantly improve user satisfaction with the SL app.
Navigating through the project, we encountered various challenges. The interface presented numerous, often minor, UX issues, creating a perception that the app was less functional than it truly was. We grappled with understanding how user tests had been conducted, especially concerning the journey planner's functionality, and defining the line between expected functionality for customers and nice-to-have features, particularly when both were experiencing inconsistencies.
Commissioned by Valtech for this pitch assignment, the project's outcomes were steered by a series of user interviews, establishing a clear prioritisation order.
Join us in exploring how we transformed challenges into opportunities, shaping a more user-friendly SL app for the vibrant city of Stockholm.